Project Objectives:
- Create a video advertisement for a Programmatic campaign advertising an Orlando Accommodation offer.
- Write a script for a video advertisement pushing the pain points of a Disney vacation and offer a solution with the accommodations offer.
- Create and edit a 30-second pre-roll video and a 15-second version for re-marketing purposes.
What is Programmatic Advertising?
It is a form of advertising that uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space.
You upload your creative, set your budget and target audience, fine-tune a few details on how you want your ad to appear, and let the system do the rest, including providing highly-detailed and real-time reporting on your campaign performance.
Offer Information for Campaign
Accommodations Offer: 3 Days / 2 Nights for $89
Accommodations: Westgate Resort in Orlando, FL
Urgency: $100 Cash Back for the 1st 100 Callers
Target Audience
Age – 25 to 65 years old
Gender – Male/Female
Marital Status – Married/Cohabitating
Device – Mobile/Desktop
Geo – Drive Market from Florida, Georgia, Texas
Household Income – Between 50k -70k
Class Status – Lower/Middle Class
Ethnicity – Spanish Speakers, Hispanic, African American
Frequent Vacationers/Previous Vacationers
Families with small children
Disney Fans
Pre-Roll Video Assets
Here are the final products of the video advertisements. I hope you enjoy!
Disney Programmatic Ad - 30-Second Version
Disney Programmatic Ad - 15-Second Version for Re-marketing
Campaign Performance
Here are the insights on how the campaign performed.
